Cisco and the Tech That Time Forgot; Its Disappointing Outlook Underscores How Lumbering Tech Giants Can Become Too Big for Their Own Good
August 16, 2013 Leave a comment
August 15, 2013, 2:50 p.m. ET
Cisco and the Tech That Time Forgot
Its Disappointing Outlook Underscores How Lumbering Tech Giants Can Become Too Big for Their Own Good
Enterprise-technology companies should be a dynamic bunch. But investors are right to treat them like the pack of dinosaurs they have become.
Cisco Systems CSCO -7.17% is the latest to disappoint Wall Street, joiningOracle, ORCL -2.50% Intel,INTC -2.39% Microsoft MSFT -1.73%and International Business Machines IBM -0.93% . Though Cisco’s latest quarterly results mostly met expectations, its outlook for next quarter—calling for lighter sales than expected—has investors worried that, like the others, it just can’t be relied upon to sustain top-line growth.Interestingly, investors seem to be writing off the whole group. Today, those five companies’ stocks trade in a tight range of 10.6 to 12.3 times the next 12 months’ earnings, according to FactSet. At the midpoint, that is a 20% discount to the S&P 500. Ten years ago, the five traded in a range of 18 to 33 times earnings, at the midpoint a sizable 40% premium to the broader market.
Partly, the group is a victim of its own success—having grown so large, it is hard to keep momentum going. Take Cisco. It developed an innovative line of servers, sales of which increased to $1.6 billion by 2012, from $378 million in 2010, according to IDC estimates.
That is a home run for any company. Unfortunately, for one with $50 billion in annual sales, it doesn’t change the score very much.
More worrisome for the group are the poor fundamentals of their end markets. IDC forecasts that, excluding hot sales of mobile devices, overall information-technology spending will increase 1.7% world-wide this year, and in dollar terms, just 0.2%. Cisco’s gain in servers, for instance, has mostly come at Hewlett-Packard‘sHPQ -4.53% expense.
If the pie isn’t expanding, everyone has to fight more aggressively for a slice.
