Enterprise Car Rental’s Leader on How Integrating an Acquisition Transformed His Business
August 27, 2013 Leave a comment
Enterprise’s Leader on How Integrating an Acquisition Transformed His Business
by Andrew C. Taylor
The Idea: When the car rental company acquired Alamo and National, rather than execute a “takeover,” it moved slowly and sought to learn from its new brands.
In 2007 Enterprise Rent-A-Car was marking its 50th anniversary. We had much to celebrate. With more than $9 billion in global revenue, we were the largest car rental company in the world and one of the largest family-owned and -operated companies in the United States. As the industry leader, we had been approached from time to time about acquisition opportunities—especially after several of our competitors merged or changed owners in the mid-1990s. However, while our major rivals had always focused on renting cars at airport locations, Enterprise had concentrated on “home city” rentals, with much of our business coming from people who needed a car while their own was being repaired. So we had never really been tempted. We were growing steadily and organically, in local neighborhoods and at airports. We believed in our strong, do-it-yourself culture. And we had little interest in altering what was working so well. Read more of this post