American Story: A Lifetime Search for Ordinary People Doing Extraordinary Things

American Story: A Lifetime Search for Ordinary People Doing Extraordinary Things Hardcover

by Bob Dotson  (Author)

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Release date: March 26, 2013

For the six million people who watch the Emmy Award–winning “American Story with Bob Dotson” on NBC’s Today Show, Bob Dotson’s reports celebrate the inspirational stories of everyday Americans. Dotson has been crisscrossing the country for more than forty years—logging more than four million miles—in search of people who have quietly but profoundly changed our lives and our country for the better. Now, in American Story, he presents a road map to the unsung heroes with thoughtful solutions to problems we all face, incredible ideas that work, and blueprints to living our dreams.

*The boss who came out of retirement to start a new company for his former employees who could not find work
*The truck driver who taught microsurgery
*The man you’ve never heard of who has 465 profitable patents, second only to Thomas Edison
*The doctor who developed the vaccine to prevent whooping cough, who didn’t retire until age 104

In the tradition of Tom Brokaw’s New York Times bestseller The Time of Our LivesAmerican Story is a deeply moving and endlessly fascinating alternative narrative for everyone who yearns to feel good about America. Read more of this post

Richard Feynman’s Love Letter to His Wife Sixteen Months After Her Death

Richard Feynman’s Love Letter to His Wife Sixteen Months After Her Death

by SHANE PARRISH on AUGUST 13, 2013

Via: Quantum Man: Richard Feynman’s Life in Science

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Richard and Arline were soul mates. They were not clones of each other, but symbiotic opposites – each completed the other. Arline admired Richard’s obvious scientific brilliance, and Richard clearly adored the fact that she loved and understood things he could barely appreciate at the time. But what they shared, most of all, was a love of life and a spirit of adventure.

Richard and Arline exchanged frequent letters, a lot of which appear in Perfectly Reasonable Deviations from the Beaten Track. Perhaps none better than the one Richard wrote to Arline sixteen months after her death.

October 17, 1946

D’Arline,

I adore you, sweetheart.

I know how much you like to hear that — but I don’t only write it because you like it — I write it because it makes me warm all over inside to write it to you.

It is such a terribly long time since I last wrote to you — almost two years but I know you’ll excuse me because you understand how I am, stubborn and realistic; and I thought there was no sense to writing.

But now I know my darling wife that it is right to do what I have delayed in doing, and that I have done so much in the past. I want to tell you I love you. I want to love you. I always will love you.

I find it hard to understand in my mind what it means to love you after you are dead — but I still want to comfort and take care of you — and I want you to love me and care for me. I want to have problems to discuss with you — I want to do little projects with you. I never thought until just now that we can do that. What should we do. We started to learn to make clothes together — or learn Chinese — or getting a movie projector. Can’t I do something now? No. I am alone without you and you were the “idea-woman” and general instigator of all our wild adventures.

When you were sick you worried because you could not give me something that you wanted to and thought I needed. You needn’t have worried. Just as I told you then there was no real need because I loved you in so many ways so much. And now it is clearly even more true — you can give me nothing now yet I love you so that you stand in my way of loving anyone else — but I want you to stand there. You, dead, are so much better than anyone else alive.

I know you will assure me that I am foolish and that you want me to have full happiness and don’t want to be in my way. I’ll bet you are surprised that I don’t even have a girlfriend (except you, sweetheart) after two years. But you can’t help it, darling, nor can I — I don’t understand it, for I have met many girls and very nice ones and I don’t want to remain alone — but in two or three meetings they all seem ashes. You only are left to me. You are real.

My darling wife, I do adore you.

I love my wife. My wife is dead.

Rich.

PS Please excuse my not mailing this — but I don’t know your new address.

Who: The A Method for Hiring

Who: The A Method for Hiring Hardcover

by Geoff Smart  (Author) , Randy Street  (Author)

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In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.
The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate.
Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to
• avoid common “voodoo hiring” methods
• define the outcomes you seek
• generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople
• ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate
• attract the person you want to hire, by emphasizing the points the candidate cares about most
In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success. Read more of this post

The Seven Deadly Sins of Storytelling

Wednesday, July 3, 2013

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success. 

Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, writes, “Right-brain dominance is the new source of competitive advantage.” Tapping the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this? Tell a compelling story.

Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?” Are you persuading someone to invest in your company? Are you trying to sell an idea to your co-workers? Do you want to inspire people to help a cause or save someone’s life? Start with a deep understanding of your audience, and ensure your story has a clear and powerful meaning — to them. Then you can set to work honing it for maximum impact. Read more of this post

Master’s Degree Is New Frontier of Study Online; The master’s degree offered by the Georgia Institute of Technology through massive open online courses has the potential to disrupt higher education

August 17, 2013

Master’s Degree Is New Frontier of Study Online

By TAMAR LEWIN

Next January, the Georgia Institute of Technology plans to offer a master’s degree in computer science through massive open online courses for a fraction of the on-campus cost, a first for an elite institution. If it even approaches its goal of drawing thousands of students, it could signal a change to the landscape of higher education.

From their start two years ago, when a free artificial intelligence course from Stanford enrolled 170,000 students, free massive open online courses, or MOOCs, have drawn millions and yielded results like the perfect scores of Battushig, a 15-year-old Mongolian boy, in a tough electronics course offered by the Massachusetts Institute of Technology. Read more of this post

Suddenly everyone wants New Yorker style in-depth article content. Only one catch: Who is going to write it? “We need to do what so few publications have done for recent years: Teach.”

Suddenly everyone wants New Yorker style content. Only one catch: Who is going to write it?

BY SARAH LACY 
ON OCTOBER 12, 2012

One of our most popular stories all week has been David Holmes’s report about how Tumblr wants topay for journalism. And not just cat pictures, re-written press releases, or 300 word snark-fests by junior reporters paid $12 a post. This isn’t another content farm. They want real, actual New Yorker-style long form journalism.

This is great news….mostly.

For a long time, I’ve said that I thought the reason journalism was reeling was its own fault. Daily papers had a de facto monopoly — on news, classifieds, movie listing, stock quotes, sports scores, and all types of content. And yes, the Internet destroyed it. But if daily newspapers in aggregate, had been good stewards of that role in the community, people would still have read them. Most daily papers, instead, were like the one from my hometown: more daily than a newspaper. Like paying with the cable company, no one particularly loved reading it, but there wasn’t another option for getting all those things I describe above delivered to you daily. Read more of this post

Slow media: Google announced that it will start integrating links to in-depth articles into its search results; This Is What Happens When Publishers Invest In Long Stories

A small but significant victory for slow media

BY HAMISH MCKENZIE 
ON AUGUST 6, 2013

Google announced today that it will start integrating links to in-depth articles into its search results. So, if you search for “censorship,” says Google’s Pandu Nayak, “you’ll find a thought-provoking article by Salman Rushdie in The New Yorker, a piece by our very own Eric Schmidt and Jared Cohen in the Guardian, and another great article about Iran.” That means longform journalism will be treated almost the same as news, which is already featured in many search results courtesy of Google News. This is good news for people who care about “slow media” – the type of journalistic content that is not tied to a specific moment, that resists the eroding forces of faddism, and that favors quality over quantity. Not only does it unlock the power of the archive, but it sends a message that this sort of content, usually more nourishing than the “first draft of history” or slap-dash blog posts (such as this one!), deserves a pedestal that is different from, but equal to, that given to more time-sensitive information. Now that we live in an age of Twitter, we are vulnearble to automatically placing a higher value on content that gets to us the fastest. Because of its ability to instantly satisfy this thirst for “newness,” Twitter emphasizes the now while eschewing the timeless. Until now, Google’s default settings have pretty much done the same. Type “Obama” into a Google search box right now and you’ll be delivered links to his Wikipedia entry, White House bio, and then three news articles relevant to today. Nowhere on that first page is there a link to, say, Dave Remnick’s biography of the President, or Michael Lewis’s inside look at the Presidency, published by Vanity Fair.

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An example of Google’s results for “in-depth articles.” Read more of this post

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