PUBLISHED AUGUST 17, 2013
Performance alone won’t win trust: study
Investors worldwide believe there is much that can be done to restore trust in investment profession
MALMINDERJIT SINGH MSINGH@SPH.COM.SG
IF you are an investment manager, you may do well in building trust with your client as he or she is likely to value ethical behaviour and transparency more than the performance of the investments. A CFA Institute/Edelman Investor Trust study shows that investors worldwide have little trust in the investment profession and believe there is much that can be done to restore trust. According to the study, just 53 per cent of investors in the US, the UK, Hong Kong, Canada and Australia trust investment firms to do what is right. Retail investors appear to be less trusting of the industry, as only 51 per cent of them indicated so, compared with 61 per cent of their institutional counterparts.
CFA Institute & Edelman Investor Trust Study: Investor trust fragile, aligned interests valued highly
Executive Summary
52% Of investors trust the financial services industry
73% Agree they have fair opportunity to profit by investing in capital markets
38% Cite “trusted to act in my best interest” as most important attribute in hiring an investment manager
The CFA Institute & Edelman Investor Trust Study examines trust by investors in investment managers, and explores what dimensions influence that level of trust. This study builds on the Edelman Trust Barometer which explores the levels of trust informed members of the public have in a variety of business, NGO, and government institutions globally.
The Investor Trust Study surveyed over 2,100 retail and institutional investors in the United States, United Kingdom, Hong Kong, Australia, and Canada, and finds that while a slim majority of respondents trust investment managers, the level of trust is fragile. The study finds that beyond the usual financial issues of performance and fees, investors place value on alignment of interests in their consideration of which managers to hire.