eJiajie: Location-based Housekeeping App

August 27, 2013 Leave a comment

eJiajie: Location-based Housekeeping App

By Emma Lee on August 26, 2013

eJiajie is a location-based housekeeping app developed by the team of taxi app Dididache, which makes inroads to a new field after the government put curbs on the taxi app sector. With more than 3,000 registered housekeepers, eJiajie enables users to get quick access to housekeepers near their homes (source in Chinese). eJiajie charges 39 yuan ($6.32) for two hours, allegedly the lowest in Beijing city. A star-rating system was established for the service of each housekeeper. Housekeepers with higher ratings will get a higher service charge. eJiajie will buy insurance policies in case housekeepers accidentally broke something in clients’ homes. eJiajie charges housekeepers 300 yuan to 600 yuan of annual fee, promising to offer more than 200 orders a year. The company planned to include confinement care, elder care and babysitting to the business lineup. In addition, it also plans to train housekeepers. (source in Chinese).

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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