Did SingTel just make peace with WhatsApp?
August 7, 2013 Leave a comment
Did SingTel just make peace with WhatsApp?
J. Angelo Racoma 7, Aug 2013Corporations
SingTel partners WhatsApp to offer prepaid plans as low as US$0.40 daily. How does this relate to the competitive dynamics between SMS and over-the-top apps?
Both SingTel and StarHub, two of Singapore’s telcos, announced early this year that they will be taking the fight to WhatsApp by building their own messaging app. An announcement that SGEntrepreneurs’ editor, Terence Lee, said made no sense. The popular cross-platform instant messaging service, that has recently surpassed 300 million users globally, is one of the reasons that telcos are seeing their revenues, especially from SMS and MMS services, declining. But it seems like a middle ground may have been found. Read more of this post









