Green Mountain is betting consumers want to get soup from the same machine that brews their morning joe
September 5, 2013 Leave a comment
Updated September 4, 2013, 7:14 p.m. ET
Maker of Coffee Pods Adds New Flavor: Soup
Green Mountain, Campbell to Introduce Packets for Broth
ANNIE GASPARRO
Green Mountain Coffee Roasters Inc. GMCR +1.34% is betting consumers want to get soup from the same machine that brews their morning joe. The company on Wednesday announced a deal with Campbell Soup Co.CPB +0.40% to sell K-Cups for Green Mountain’s Keurig machines that will brew a cup of chicken broth. The K-cups will come with packets of dried noodles and vegetables to mix in. The deal marks Green Mountain’s first attempt to expand its single-serve coffee brewers beyond beverages. Read more of this post




