Sam Adams Creator Becomes Billionaire as Craft Beer Rises; Through a combination of in-person proselytizing and folksy TV ads, Koch created widespread awareness
September 9, 2013 Leave a comment
Sam Adams Creator Becomes Billionaire as Craft Beer Rises
Armed with a family recipe and a flair for marketing, C. James “Jim” Koch popularized craft beer in the U.S. and turned Boston Beer Co. into the second-largest American-owned brewery. It also made him a billionaire, as frothy sales of his flagship Samuel Adams brand helped Boston Beer shares double in the past year and reach a record high Friday. Craft beer such as Sam Adams has been a bright spot in an otherwise stale U.S. beer market. Total American beer sales fell 2 percent in the first half of 2013, according to data compiled by Bloomberg, while the craft brew segment grew 15 percent. Boston Beer’s sales increased more than 17 percent during the period. Read more of this post