Watch LG Terrify Job Applicants Into Thinking Their Flat Screens Are Really Office Windows

September 5, 2013 Leave a comment

Watch LG Terrify Job Applicants Into Thinking Their Flat Screens Are Really Office Windows

AARON TAUBE SEP. 4, 2013, 5:17 PM 9,531 9

What better way to demonstrate the life-like quality of your televisions than by using them to scare the bejesus out of people? That’s what LG Chile did in a prankvertisement promoting its 82-inch “Ultra HD” TVs. The commercial, which surfaced Monday on YouTube, shows the LG team rigging up the TVs to look like windows. Then, they sat job applicants across from the televisions under the premise that they were being interviewed for a position with the company. When the tranquil cityscape displayed on the televisions erupts into a series of explosions, hidden cameras capture the applicants’ outrageous reactions: The stunt is not the first time advertisers have launched prankvertisements aimed at job applicants. LG has previously been accused of faking its stunts. In February, we told you about a Heineken campaign in which the company subjected internship hopefuls to a variety of bizarre behaviors, ranging from excessive hand-holding to feigned medical emergencies. That treatment pales in comparison to the comically austere accommodations  Brussels ad agency Mortierbrigade told interns they’d be getting in the agency’s basement. LG’s latest take on the genre seems to be a success. The video already has more than 500,000 views on YouTube.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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