‘Most Expensive Bed in the World’ Now Sold in Beijing; You’re bound to get a good night’s sleep on this 1.2 million RMB bed, unless you’re footing the bill

September 6, 2013 Leave a comment

‘Most Expensive Bed in the World’ Now Sold in Beijing

09-05 16:27 Caijing

You’re bound to get a good night’s sleep on this 1.2 million RMB bed, unless you’re footing the bill

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Ever heard the saying ‘you’re better off putting your money under your mattress’? Well, this probably isn’t exactly what they meant. Still, with China’s luxury product market booming – and, if this launch is anything to go by, bigger than ever – who needs to be frugal? The headline-grabbing ‘Royal State Bed’, priced at 125,000 GBP (1,186,600 RMB), is the latest in a series of models being introduced to the Chinese market by esteemed British brand Savoir Beds. Originally exclusive bed makers for London’s prestigious Savoy Hotel, Savoir has over a century of experience giving its customers a sound night’s sleep.It takes Savoir’s craftsmen over 700 hours to make each bed; including the four-metre high headboard, large canopy and hand stitched trimmings made of silk, cashmere and – apparently – Latin American horse tail.

And, in a touch likely to whip Beijing’s elite consumers into a frenzy, the crests on the headboard are sewn by artisans at the Royal School of Needlework – the same hands behind the lace motifs on Kate Middleton’s wedding dress. These guys don’t mess around.

The launch has led some industry experts to note a new trend towards discreet luxury consumption amongst China’s elite – fewer flashy LV bags and more vintage bottles of Bordeaux tucked away in the wine cellar – and a slow maturing of tastes away from gauche indicators of wealth. Although, if you ask us, the fact that the bed is being billed as ‘the world’s most expensive’ detracts from said maturity just a touch.

Filed under Life, Macro Trends

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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