Taiwan Ting Hsin’s Dicos aims to be top fast-food chain in China as it celebrates the chain’s 2,000th restaurant in China

September 26, 2013 Leave a comment

Taiwan-invested Dicos aims to be top fast-food chain in China

CNA 2013-09-26

Ting Hsin International Group, a Taiwanese-owned food manufacturer with a broad production base in China, said Tuesday that its Western-style fast-food restaurant chain Dicos aims to surpass KFC and McDonald’s to become the biggest in China. Dicos plans to open 25,000 outlets in China by 2040, Wei Ying-heng, chairman of the group, said at an event in Beijing to celebrate the opening of the chain’s 2,000th restaurant in China. Dicos, which opened its first restaurant in the western Chinese city of Chengdu in 1996, is able to attract many franchisees because of the large benefits it gives them, Wei said. Ninety percent of Dicos restaurants are franchise-operated. The company plans to have a total of 3,000 outlets by 2015, 4,000 by 2017 and 5,000 by 2020, Wei continued, adding that it aims to become the first “Chinese people’s own brand” to make it to top place. He said the penetration rate of fast-food restaurants in China’s 1.3 billion people market is still much lower than those in the United States and Japan, meaning that there are still many opportunities for expansion.

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