WeChat monetization takes a celebrity twist; For a membership fee, WeChat users can now have their favorite movie stars wake them up in the morning, see unretouched celebrity photos, and read books published by famous writers
September 24, 2013 Leave a comment
WeChat monetization takes a celebrity twist
BEIJING, Sept. 22 (Xinhua) — China’s most popular instant-messaging service now offers a more intimate way for fans to interact with celebrities — and it comes with a price. For a membership fee, WeChat users can now have their favorite movie stars wake them up in the morning, see unretouched celebrity photos, and read books published by famous writers. The official WeChat account of Chinese actor Chen Kun now asks users to pay 18 yuan (2.92 U.S. dollars) a month for exclusive content. Given Chen’s massive popularity and WeChat’s 400 million-plus users, analysts say the account could generate a substantial amount of revenue. Read more of this post





