Why This TV Season Will Confirm Mobile’s Unstoppable Rise As A Complementary ‘Second Screen’
September 20, 2013 Leave a comment
Why This TV Season Will Confirm Mobile’s Unstoppable Rise As A Complementary ‘Second Screen’
MARCELO BALLVE SEP. 19, 2013, 8:05 AM 3,218
These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while watching TV, and about half of them do so on a daily basis. The second screen industry has grown up around this now-established consumer habit. Social media is a big part of it. Social media helps to determine whether a piece of TV content will go viral, or flop. TV and ad executives spend a lot of time getting their second screen and social TV strategies right. In a new report from BI Intelligence, we take stock of how far the second screen industry has come and explain why this new TV season will confirm its importance. We look at mobile-social behavior and how it overlaps with the second screen trend, and reveal the data behind consumer shopping on mobile for products they see advertised on TV. Finally, we discuss winning second screen strategies like that of TV series “Duck Dynasty,” and explain why stand-alone second screen apps and show-focused apps probably won’t take off. Read more of this post

