Family business case study: Scenic World
Success from out of the blue.
Fast facts
| Located |
1 Violet Street, Katoomba NSW 2780. |
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| History |
Established in 1945 by Harry Hammon. David Hammon joined the firm in 2006 and became Joint Managing Director with sister Anthea, in 2011. |
Converting a disused mining site into a bustling tourist attraction took a lot of foresight in 1945. Today, family-owned Scenic World is staking its claim to being one of Australia’s most popular attractions. Featuring the steepest passenger railway in the world and a glass-bottomed cable car, they know how to capitalise on what the Blue Mountain’s have to offer. David Hammon, Joint Managing Director for the company (with sister, Anthea), enthusiastically spoke with us about being a three-generation family business.
Has being a family business helped with your success?
We’re a third generation family business, so we’ve been running this site for 68 years now. After you’ve been somewhere for that long you get pretty good at it. I also think, as a family business, you tend to be a bit more dynamic and willing to try new things, and because we have that ‘freer’ perspective we can react faster. Our Facebook page is a really good example; we looked around and saw that nobody in our industry was doing it and we were able to react very quickly and gain an advantage. Because we have a flat structure and the board of directors was happy to let us run with it – we were able to set everything up quite fast – and we now have over 300,000 more ‘likes’ than the next best. Read more of this post