Free People, Anthropologie Stores Fuel Urban Outfitters’ Growth
Company Boasts Savvy Management, Increasing Earnings and a Strong Balance Sheet
SANDRA WARD
Feb. 1, 2014 8:22 p.m. ET
Always an upstart and maverick in the retail industry, Urban Outfitters URBN -0.39% ‘ performance this past holiday season also made it stand out.
Its same-store sales rose a year-on-year 3% for the two months ended Dec. 31. That was a sharp contrast to many of its peers, which posted steep declines—especially those catering to fickle and fiscally challenged teens.
Yet, the gain was less than the 5% anticipated by Wall Street, and disappointed investors sold off the shares.
They focused on the 6% decline in same-store sales posted by the Philadelphia-based company’s flagship chain, Urban Outfitters, which accounts for about 45% of overall sales.

While the company cited a difficult retailing environment for the sales slide, it mainly blamed its own fashion misses, narrow product offerings, and lack of a clear popular fashion trend, which prompted heavier-than-usual discounting. Rompers, jumpsuits and sweatshirt dresses didn’t catch on among the college-age hipster crowd that Urban Outfitters targets. Read more of this post