This Is What It Would Be Like If Morpheus From ‘The Matrix’ Was A Valet

February 4, 2014 Leave a comment

This Is What It Would Be Like If Morpheus From ‘The Matrix’ Was A Valet

RICHARD FELONI AND JIM EDWARDS FEB. 2, 2014, 9:01 PM 888

Kia

The last film in the “Matrix” series came out in 2003, but Laurence Fishburne reprised his role as the futuristic Zen master Morpheus in Kia’s Super Bowl commercial tonight.

Morpheus is a mysterious valet who offers a couple leaving an upscale restaurant the choice between their old car, its keys marked blue, or one with its keys marked red.

“Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” The red keys lead the couple to Kia’s new luxury sedan, the K900, and Morpheus appears in the backseat for a ride filled with several references to “The Matrix.” At one point Morpheus starts singing the aria “Nessun dorma” from the backseat as buildings explode around them because hey, it’s the Super Bowl:

David&Goliath produced the ad, which ran in a 60-second cut during the game’s third quarter.

“The Matrix” spoof is symbolic of an attempt to drastically change consumers’ perceptions of the brand, which is usually associated with affordability.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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