Alibaba Enters Wealth Management Sector
February 13, 2014 Leave a comment
Alibaba Enters Wealth Management Sector
Chinese Internet Company’s Alipay Affiliate to Launch Fixed-Term Investment Product Friday
Updated Feb. 11, 2014 1:50 a.m. ET
Alibaba Group Holding Ltd.’s online-payment affiliate is set to roll out its first wealth management product Friday, as Chinese Internet companies move deeper into financial services.
The affiliate, Alipay, this week began allowing users of its Yu’E Bao investment service the right to put their money into the wealth management product when it launches. In China, wealth management products are deposit-like investments offering higher returns for a fixed period than banks offer on a typical savings account.
Alipay said it would offer investors an annualized return of 7%, while their principal also will be guaranteed. The product will have a maturity of one year. As of Tuesday, more than 1.4 million users had made reservations for the coming investment product, according to Alipay.
Alipay, owned by Alibaba Small & Micro Financial Services, processes payments for Alibaba’s Tmall and Taobao shopping sites.
The latest product marks the continuing proliferation and evolution of financial services offered by China’s large Internet companies. In June, Alibaba began offering Yu’e Bao, a money-market-like fund that allows investors to withdraw money instantly. China’s Tencent Holdings Ltd. 0700.HK -0.66% and Baidu Inc. BIDU +1.92% have since launched similar products.
Yu’E Bao and its rivals present a challenge to China’s banking industry. The one-year benchmark deposit rate set by China’s central bank now stands at 3%, meaning banks can offer depositors a maximum rate of 3.3% for one-year time deposits under government rules.
China’s financial sector has long been dominated by state-owned banks, but technology companies have begun to enter their turf by using online platforms to push innovations in the sector. Alibaba launched its Yu’e Bao in June and had attracted more than 49 million customers with more than $40 billion in investment as of Jan. 15.
Alipay’s wealth management product will be invested in a universal insurance product offered by Pearl River Life Insurance Co., an insurer based in China’s southern Guangzhou city. The product is expected to pool 300 million yuan ($49.5 million), which will be invested in bank deposits, property sector and equities and funds, according to the insurer’s customer service hotline.
The minimum investment is 1,000 yuan a person and each investor’s maximum contribution is capped at two million yuan, according to Alipay.
