Hooked: A Guide to Building Habit-Forming Products

February 19, 2014 Leave a comment

Hooked: A Guide to Building Habit-Forming Products Paperback

by Nir Eyal  (Author) , Ryan Hoover (Contributor)

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Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging. 
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
– Practical insights to create user habits that stick.
– Actionable steps for building products people love.
– Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Editorial Reviews

Review

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
– Matt Mullenweg, Founder, WordPress

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
– Dave McClure, Founder 500 Startups

“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
– Andrew Chen, Technology Writer and Investor

“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”
– Stephen P. Anderson, Author of “Seductive Interaction Design”

 

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Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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