Andy Kessler: Don’t Tread on Me-or Make Me Stand in Line; American exceptionalism includes hating to queue. Silicon Valley has been happy to help out.

Andy Kessler: Don’t Tread on Me—or Make Me Stand in Line

American exceptionalism includes hating to queue. Silicon Valley has been happy to help out.

ANDY KESSLER

Feb. 17, 2014 7:12 p.m. ET

What is the heart of American exceptionalism? Is it Alexis de Tocqueville’s “they would rather be equal in slavery than unequal in freedom”? How about Abraham Lincoln’s “conceived in liberty”? Or Ronald Reagan’s spirit of rugged individualism? Meh. Those are answers for a high-school civics exam. It’s actually much simpler: Americans will put up with just about anything—except for waiting in line.

It’s no coincidence that nearly every important technology development of the past 20 years also happens to be a line-killer. Print-at-home boarding passes, automatic hotel checkout, bar code scanners. ATMs to avoid waiting for—and talking with—bank tellers. And when’s the last time anyone has waited to use a pay phone?

This productivity revolution based on queue-quashing has just begun, yet even now you can almost live your entire life without waiting in line. Amazon Prime will deliver most of what you need within two days. The taxi-on-demand service Uber lets you snake the cab line. FasTrak in California and E-ZPass in New York and New Jersey zip you into the quick lane to pay tolls. Heck, people are even buying ugly, overpriced Priuses to experience the nirvana of H.O.V. carpool lanes.

Fandango does away with lines for movie tickets, and Netflix NFLX -0.24% posts the entire season of “House of Cards” at once so there’s no more waiting for the next episode. At Disneyland, Fastpass, their “virtual queue system,” eliminates waiting for Indiana Jones Adventure. Self-checkout lines at SafewaySWY +1.78% ShopRite and Home Depot HD +0.44% make swipingVisa

V +0.87% cards quicker. A new company named QLess has a mobile app to eliminate lines at restaurants and stores by sending an alert to your phone when they’re ready for you.

Europeans, on the other hand, seem to relish a chance to wait. Maybe it’s the Continent’s off-and-on love affair with socialism that causes them to think nothing of lining up for tickets, for trains, for museums, or for a chance to curtsy before the queen. Americans demand instant gratification. Lines are for losers.

The underlying technology of line avoidance is a great American success story. Radio frequency readers, payment systems, global-positioning systems, smartphones, Wi-Fi, cloud storage and more all came together in Silicon Valley’s giant test tube. Why wait to gossip when you can immediately text it, tweet it or post it to Instagram?

Amazingly, even government lines have shrunk. We get dismissed from jury duty online, ATMs dispense postage stamps, and DMVs take reservations. These bureaucratic innovations aren’t everywhere yet, but they will be soon enough. Sometimes it seems like the only lines left in America are at airport security, Krzyzewskiville for Duke hoops games and seemingly every women’s restroom.

Lines are fundamentally about shortages. Retailers create massive lines on Black Friday by creating artificial shortages of $79 plasma TVs. ObamaCare

creates artificial shortages of in-network doctors. But there are few true shortages in this country anymore. We’re lucky to live in a time where the only shortage is of lines themselves.

Some claim that lines are the great equalizers. Yeah, right. Even when lines break down, we have market solutions. Put a price tag on anything scarce and it will be scarce no more.

Frequent fliers get early boarding to lock up scarce overhead space and avoid onerous baggage fees. Airlines now let you pay up front to use the First Class express security line. And then the ultimate: You can even use the site TaskRabbit to pay someone to wait in line for you at hot restaurants, like New York City’s Mission Chinese, that don’t take reservations.

Markets always prevail, even in some surprising places. When I was in Moscow years back, I waited in line with my family to enter Lenin’s Tomb in Red Square. It doesn’t get more equal than that. Sadly, the line was taking forever, so I slipped a guy in uniform—with a machine gun no less—$10 to let us cut the line. When we got inside, Lenin looked as white as a ghost.

Mr. Kessler, a former hedge-fund manager, is the author, most recently, of “Eat People” (Portfolio, 2011).

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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