Why Google’s latest acquisition could be good for the whole online ad industry
February 27, 2014 Leave a comment
Why Google’s latest acquisition could be good for the whole online ad industry
By Leo Mirani @lmirani February 21, 2014
Half the ads on the internet are never seen by anybody, according to ComScore, a web traffic measurement company. And of those ads that are seen, it’s not clear how many are seen by human beings. Last year, the London-based start-upSpider.io, which tracks ad fraud, revealed a network of 120,000 infected computers (paywall) that together “viewed” ads billions of times, meaning that advertisers were paying millions of dollars for fake views. Today, Google announcedthat it had acquired Spider.io for an undisclosed amount. Read more of this post

