Nestle wants one million Malaysians to be fit

March 2, 2014 Leave a comment

Nestle wants one million Malaysians to be fit

Wednesday, February 26, 2014 – 09:40

The Star/Asia News Network

PETALING JAYA – As technology gets increasingly sophisticated, more Malaysians are falling prey to the “remote control lifestyle”, leaving them with sedentary routines.

In a bid to change that, Nestle Malaysia has embarked on a mission to get at least one million Malaysians to pledge their commitment towards adopting healthier lifestyles.

Nestle’s More Goodness, More Value campaign, which begins Saturday and ends April 15, comprises road shows at hypermarkets and supermarkets nationwide to get one million Malaysians to support healthy lifestyles, said Nestle Malaysia and Singapore regional head Alois Hofbauer.

“While Malaysians are generally aware of the benefits of a healthy diet, the increasing cost of living poses challenges for them to maintain this, especially for mothers tasked with looking after the family’s well-being.

“We want to encourage Malays­ians to commit to live healthily through proper eating habits and to remind them that they can still get required nutrients with our affordable products,” he said at the campaign’s launch here yesterday.

The road shows will feature interactive displays and presentations, promotional sales of various Nestle products, viewing of educational materials and advice from the company’s health representatives.

Members of the public can register their pledge online via Nestle’s website at www.nestle.com.my/PromosiLebih.

Hofbauer, along with Women, Family and Community Minister Datuk Seri Rohani Abdul Karim were the first two people to sign the pledge for a healthy lifestyle.

Rohani, who launched the campaign, said the ministry was fully supportive of the campaign. She added that balanced meals were an integral part of the homes run by the Welfare Department under its purview.

“Balanced and healthy diets are already implemented in all institutions for children operated by the Welfare Department, where children’s menus have to be approved by the Health Ministry,” she said.

 

Filed under Macro Trends

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

Leave a comment