How to take your business global; All from the comfort of your home, by an entrepreneur now turning over $3 million a year.

How to take your business global

March 10, 2014

Jellaine Ross

All from the comfort of your home, by an entrepreneur now turning over $3 million a year. Read more of this post

As the Web Turns 25, Its Creator Talks About Its Future

INTERNET MARCH 11, 2014, 7:00 PM  47 Comments

As the Web Turns 25, Its Creator Talks About Its Future

By NICK BILTON

In 1989, Tim Berners-Lee, a software engineer, sat in his small office at CERN, the European Organization for Nuclear Research near Geneva and started work on a new system called the World Wide Web. Read more of this post

Kumar Mangalam Birla on the Principles and Practices of the Aditya Birla Group

Kumar Mangalam Birla on the Principles and Practices of the Aditya Birla Group

by Sourav Majumdar | Mar 12, 2014

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No other business group spells Marwari enterprise and success as much as the Aditya Birla group. The man at the helm, Kumar Mangalam Birla, explains the principles and practices that have shaped its success Read more of this post

Using Nostalgia for an improved brand communication strategy; Brands use nostalgic theme to expand their target market and create a link between generations

Using Nostalgia for an improved brand communication strategy

by Aurelie Kessous | Mar 12, 2014

Brands use nostalgic theme to expand their target market and create a link between generations

Today, many brands are jumping on the nostalgia bandwagon. This retro trend has become an international phenomenon and is affecting the entire marketing mix. Some brands have developed products evoking nostalgic flavor of childhood memories. In the food industry, for example, Chuao chocolatier has recently introduced a Rocky Road bar that contains salted almonds and vegan marshmallows. Other brands have chosen to re-run their best historical ads, such as the detergent brand Persil, for its 100th anniversary to capitalize on its longevity accompanying consumers in their lives from the “good old days” until now, thus enhancing brand credibility and authenticity. Finally, a nostalgic atmosphere can be achieved through the interior design. Jack Daniel’s whiskey has come up with a classic cool with a special edition to mark Frank Sinatra’s 100th birthday. Launched last December at Las Vegas’ airport with interactive stations for tasting, viewing and listening to all things Frank Sinatra did, the initiative expanded to 200 airports, coinciding with the evocative “Legend” campaign. Read more of this post

Scientists Have Discovered Genghis Khan’s Secret Weapon

Scientists Have Discovered Genghis Khan’s Secret Weapon

LESLIE BAEHR SCIENCE  MAR. 12, 2014, 12:37 AM

In 2010, two scientists researching wildfires in Mongolia’s Khangai Mountains stumbled upon the secret that led to the largest connected land empire in history: the Mongolian Empire. Read more of this post

Why IPOs don’t always offer more transparency or governance

Why IPOs don’t always offer more transparency or governance

March 12, 2014: 5:00 AM ET

Moelis & Co.’s IPO highlights a big loophole for public companies.

By Sanjay Sanghoee

FORTUNE — When Moelis & Co., the boutique investment bank that has advised on $1 trillion of transactions since 2007, filed for an IPO last week, it was following in the footsteps of similar advisory firms like Lazard Ltd. (LAZ), Evercore Partners (EVR), and Greenhill & Co. (GHL), all of whom have done well as public companies. Read more of this post

Here’s How Much Real Estate A Million Dollars Buys You In Every Major US City

Here’s How Much Real Estate A Million Dollars Buys You In Every Major US City

ANDY KIERSZ FINANCE  MAR. 11, 2014, 11:29 PM

How much housing you can buy with a million dollars very much depends on what city you are looking to buy in.

According to Knight Frank data cited by CNBC’s Robert Frank, a million dollars goes a lot further in Cape Town than it would in Monaco. Read more of this post

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