‘Get the strategy and the team right’: An interview with the CEO of Henkel
Kasper Rorsted, head of the global manufacturer since 2008, discusses the company’s growth plans, what it takes to hire good people, and how he fosters dialogue with customers and employees.
February 2014 | byKlaus Behrenbeck
As consumer companies continue to expand their global presence, they face a host of formidable challenges: among them, staying close to the consumer, finding and attracting local talent, and managing an increasingly complex and far-flung organization. These challenges are familiar to Kasper Rorsted, who in April 2008 was named CEO of Henkel, the Düsseldorf-based manufacturer of home- and personal-care products and adhesive technologies. Henkel’s roster of brands includes Persil detergent, Dial soap, Fa deodorant, and Loctite glue. In recent years, the 137-year-old company has fared well—in large part by dramatically boosting its presence in emerging markets, which today account for 45 percent of its global revenues of €16.5 billion. Read more of this post
Like this:
Like Loading...