More Taiwanese use Facebook per capita than anywhere else in world

March 4, 2014 Leave a comment

More Taiwanese use Facebook per capita than anywhere else in world

CNA
March 1, 2014, 12:01 am TWN

TAIPEI — Facebook Inc.’s penetration rate in Taiwan is higher than in any other market in the world, an executive of the world’s largest social network said Thursday.

Jayne Leung, Facebook’s head of Greater China, told a press briefing that the number of active Facebook users in Taiwan reached 15 million per month in the fourth quarter of 2013, representing a roughly 65 percent penetration rate of the country’s population and edging out Hong Kong’s 61 percent for the top spot.

Taiwan had a Facebook penetration rate of about 60 percent in the second quarter of 2013, when it was ranked top in Asia, according to Facebook data.

The number of daily users in Taiwan also reached 11 million during the fourth quarter, up 10 percent from the second quarter, while active daily mobile users increased by 20 percent to 8.5 million, Leung said.

Facebook did not give Taiwan user statistics for the third quarter.

“Taiwan is a very healthy market for us and we have seen huge growth here in the mobile segment,” Leung said.

Facebook plans to hire more sales and marketing staff in its Greater China offices this year to serve advertisers in key vertical industries such as e-commerce, fast-moving consumer goods, telecom, tourism and finance, she went on.

The social network will also add a new advertisement reseller in Taiwan to seek more business opportunities from mobile ads, Leung said.

In the fourth quarter of last year, Facebook’s mobile ad revenue accounted for 53 percent of its overall revenue, reaching US$1.25 billion, higher than the company’s total revenue in the same period of 2012.

Its mobile-only monthly active users amounted to 296 million during the October-December of 2013, nearly double the total of 157 million in the year-earlier period, according to Facebook data

 

Filed under Macro Trends, TMT Trends

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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