Hyundai Scion Eyes Seoul Mayoral Bid

March 4, 2014, 2:30 PM

Hyundai Scion Eyes Seoul Mayoral Bid

By Kwanwoo Jun

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Chung Mong-joon, Hyundai conglomerate scion and former presidential challenger, announced this weekend that he plans to run for Seoul mayor.

Does tycoon-turned-politician Chung Mong-joon really want to be Seoul mayor?

Mr. Chung, Hyundai conglomerate scion and former presidential challenger, has had to repeatedly assure local voters since his weekend announcement that he plans to run for Seoul mayor that he wouldn’t resign while in office to make a presidential bid in 2017.

Mr. Chung is battling widespread speculation that he sees the Seoul mayoral job as a way to catapult himself into presidential office, a route taken by former President Lee Myung-bak. The job of Seoul mayor is widely viewed as the most influential political post outside of central government.

“The job of Seoul mayor is as important as that of president,” Mr. Chung said in an interview with local MBC radio on Monday. “It makes sense for those elected to complete their terms.”

Mr. Chung ran unsuccessfully for president in 2002 and 2012, dropping out of the running midway through both races.

The first hurdle for Mr. Chung in the run up to the June 4 elections to pick mayors, governors and regional education chiefs across the country is to win the ruling party’s primary. Local media have speculated that former Prime Minister Kim Hwang-sik is also preparing to seek the ruling party’s nomination.

In a recent opinion poll conducted by the JoongAng Ilbo newspaper, Mr. Chung leads with 41.2% support while Mr. Kim has 20.2% backing from Seoul voters.

The same survey shows Mr. Chung and incumbent Seoul mayor Park Won-soon would have a neck-and-neck race with approval ratings of 44.9% and 47.7% respectively, if they compete against each other.

On Sunday, when Mr. Chung, a seven-term lawmaker with a controlling stake in Hyundai Heavy Industries Co., formally announced his bid for mayor he vowed “to stick to the given term” if elected.

As for his stake of about two trillion won ($1.9 billion) in Hyundai Heavy, Mr. Chung said he is ready to follow rules that restrict ownership by elected officials in private businesses. By law, Mr. Chung would need to either sell or entrust his assets to a financial institution that he has no stake in during his time in office.

Despite his denials about the Seoul mayoral run being a tactical move to raise his profile ahead of the next presidential election, Mr. Chung is likely to face continued questioning.

“I’ll have to think about it later if the time comes for me to do so,” Mr. Chung told the local radio station when asked if he would run again for the presidency in the future.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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