Hearing-aid apps pump up the volume, double as headphones

Hearing-aid apps pump up the volume, double as headphones

10:08am EDT

By Natasha Baker

TORONTO (Reuters) – New smartphone apps that link to hearing aids are helping people with impaired hearing to pump up the volume on their devices or to use them as headphones to stream phone calls, YouTube videos and music.

About 36 million American adults have some hearing loss, according to the National Institute of Deafness and Other Communication Disorders. But only a fifth of people who could benefit from a hearing aid wear one.

“People will always need really good hearing aids, but moving forward, what will differentiate competitors will be connectivity (to smartphones), and it will need apps,” Lars Viksmoen, chief executive of GN ReSound, a maker of hearing aids based in Denmark, said in a telephone interview.

The company’s new, free app, ReSound Smart for the iPhone, turns hearing aids into headphones and allows users to remotely configure settings on their aids – such as volume, treble and bass. It also remembers particular settings for different venues.

“Let’s say you’re in a place you go to all the time, such as a coffee shop. You can make an adjustment and then it will geotag your location, so the next time you walk in, it will remember your settings,” said Laurel Christensen, the company’s chief audiology officer.

In noisy locations, a selection on the app can convert the iPhone into a microphone, streaming conversation into the hearing aids for better clarity. It also helps people find their aids, if they misplace them.

“As you walk around your house, the signal bars get stronger as you get closer to them, and it’s like a game of hot and cold,” Christensen said.

The company produces hearing aids, called ReSound LiNX, that cost around $6000 for a pair and can be used with or without an iPhone.

“I think we’re going to see an explosion in this area because of baby boomers. They’re into technology and they want to be connected,” she said.

Other apps connect hearing aids to smartphones through an intermediary device, including miniTek Remote App for Android which links to Siemens’ line of hearing aids via a streamer.

Steve Aiken, associate professor of audiology at Dalhousie University in Nova Scotia, Canada, said the apps were beneficial as they link hearing aids to other technology already integrated into people’s lives.

Still, there are some risks, he said.

“One is that people could damage their hearing further if they adjust the settings incorrectly. And the other is that they miss out on the benefits if they’re not configured properly because it takes people’s brains a while to acclimatize to sounds they haven’t heard in a long time,” he said.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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