In less than a decade, Marco Dunand and Daniel Jaeggi have built Mercuria from a 10-person company supplying oil to a pair of Polish refineries into the world’s fourth-largest commodity trader, with revenue topping $100 billion

Mercuria: A Commodity Trading Powerhouse’s Quiet Rise

By Andy Hoffman and Chanyaporn Chanjaroen March 13, 2014

In less than a decade, Marco Dunand and Daniel Jaeggi have built Mercuria from a 10-person company supplying oil to a pair of Polish refineries into the world’s fourth-largest commodity trader, with revenue topping $100 billion last year. They’re not stopping there. Dunand and Jaeggi are on the verge of striking a deal to buy JPMorgan Chase’s (JPM) $3.3 billion commodities unit, according to two people with knowledge of the situation. “This gives them a strong opportunity for growth and puts them close to the top players in the league,” says Roland Rechtsteiner, a partner at management consultant Oliver Wyman. “Scale is going to be more important than ever.”

The JPMorgan business includes energy trading and storage facilities in North America, where a boom in shale oil and natural gas has transformed the flow of commodities worldwide. The unit has generated $750 million in annual operating profit before compensation costs, according to people who have seen documents related to the sale. Benoit Lioud, a Mercuria spokesman, declined to comment on talks with JPMorgan.

While global commodity demand has climbed to record levels, JPMorgan, Morgan Stanley (MS), and other big banks are exiting or reducing their commodities businesses as regulators pressure them to take fewer risks. Revenue for the 10 largest investment-bank commodity businesses fell to $4.5 billion in 2013 from $14 billion in 2008, according to Coalition, an analytics firm in London.

Independent traders such as Mercuria are filling the void. It ranks behind only three other independents: Glencore Xstrata(GLEN:LN), Trafigura, and Vitol Group. From 2011 to 2013, Mercuria hired 570 people, including executives from investment banks, as it expanded beyond energy, taking the head count to 1,200. The JPMorgan commodities business employs about 600 people, led since 2006 by Blythe Masters, a longtime JPMorgan executive known for her role in creating credit default swaps. It hasn’t been determined whether Masters would join Mercuria, according to a senior executive at Mercuria.

Dunand and Jaeggi, who each own 15 percent of Mercuria, met while studying economics at the University of Geneva in the late 1970s. Their friendship deepened a few years later when they worked for grain trader Cargill and shared an apartment while attending a training course in Minneapolis. After working together at other commodities companies, they founded Mercuria, named for the Roman god of trade, in 2004.

Without a commanding position in any single region or commodity, the company has sought opportunities in niche markets. In its early days it profited by opening a trade route shipping Russian crude to China from Gdańsk, Poland. At Mercuria’s headquarters on Geneva’s poshest shopping street, Dunand often serves as the company’s public face, dealing with customers and developing corporate strategy. Jaeggi, the head of trading, is more in the background, conceiving trading positions.

Their challenge will be to maintain their trading success as a much larger operation. Some competitors have expressed skepticism about Mercuria’s ambitions and the value of the JPMorgan commodities unit. When asked by reporters in London about Dunand and Jaeggi’s pursuit of the JPMorgan business, Vitol Chief Executive Officer Ian Taylor would say only that he wished them luck. “I didn’t bid,” he said.

The bottom line: Mercuria would extend its reach with the purchase of JPMorgan’s $3.3 billion commodities business.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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