Lessons From Pixar President Ed Catmull: Your Ideas Are “Ugly Babies,” You Are Their Champion

March 18, 2014 Leave a comment

LESSONS FROM PIXAR PRESIDENT ED CATMULL: YOUR IDEAS ARE “UGLY BABIES,” YOU ARE THEIR CHAMPION

PIXAR PRESIDENT ED CATMULL INSISTS THAT EVERY MOVIE THE COMPANY MAKES STARTS OUT “UGLY”–AND THAT EARLY, ILL-DEFINED IDEAS NEED PROTECTION THE MOST, LEST THEY DIE TOO YOUNG.

BY ED CATMULL

After the original leaders of animation left Disney in the 1990s, the new people running things were from production. And they brought their values, which were to keep the production people busy and productive with one movie after another. So story development was organized in the same way they organized production. As a consequence of this “feed the beast” mentality, a balance was lost at Disney.

(Balance is a soft word. It implies calm, something almost yogic, but that’s not it at all. The process is always chaotic and turbulent.)

The cost of that becomes clear when you think of how a movie starts out. It’s a baby. It’s like the fetus of a movie star; we all start out ugly. Every one of Pixar’s stories starts out that way. A new thing is hard to define; it’s not attractive, and it requires protection. When I was a researcher atDARPA, I had protection for what was ill-defined. Every new idea in any field needs protection. Pixar is set up to protect our director’s ugly baby.

Of course you can’t protect the baby forever. At some point, it has to grow up and change into something, because the beast is still there. That’s a positive thing. Because sometimes the ugly baby would rather play in the sandbox forever. It’s a lot like raising a kid. It’s complex and interesting. But most people want to make it simpler than it is.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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