THE REMARKABLE RETURN OF MV AGUSTA
ARTICLE | 14 MARCH, 2014 03:27 PM | BY JEREMY HAZLEHURST

It would be an exaggeration to say that Giovanni Castiglioni was born riding a motorbike, but only just. He got his first pushbike at the age of two and his first engine-powered bike when he was four. Now aged just 33, he is the CEO of MV Agusta, a legendary racing marque which he has turned from a moribund relic into a thriving concern. Just 18 months after his family re-took control of the business, sales have increased by 300% and are on an upward trend. Many have tried to revive MV Agusta, and all have failed – including Harley Davidson and Giovanni’s father Claudio. Many thought it was a poisoned chalice. But now it is winning a whole new generation of fans, and when Castiglioni talks about an IPO that would rival Ducati’s, he is taken seriously. How did he do it? And why? Read more of this post