Why McDonald’s Is Taking On Starbucks Over Coffee
By Asit Sharma | More Articles
March 10, 2014 | Comments (23)

McDonald’s coffee-led breakfast strategy in visual terms. Image courtesy McDonald’s.
At the end of this month, Starbucks (NASDAQ: SBUX ) is likely to post a result that will draw little attention, but is intriguing for its larger implications: The company will overtake McDonald’s (NYSE: MCD ) for the first time in pre-tax earnings in Japan. McDonald’s, of course, has struggled in Japan recently. Its 50-owned Japanese subsidiary recently announced that it was closing 74 stores, or about 2.3% of its total store count, due to declining customer demand. Starbucks’ demand arc in Japan is quite another story — the company has gone from zero to more than 1,000 stores in less than 20 years. Read more of this post