How Secret May Uncover A New Secret To Mobile Growth
Posted 22 hours ago by Semil Shah (@semil), Columnist
Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil
Greetings from a rainy (but always fun) Austin, TX. As is the case leading up to every SXSW, many wonder what will be the breakout app. As someone who works in, invests in, and writes about mobile, the app that’s come up the most in conversation, offline and online, is no “secret.” It’s not too surprising given Secret launched publicly at the right time (a little over a month ago), received both critical acclaim for its design and ability to motivate people to create original content (it’s a very clever app) as well as criticism for the potential negativity and bullying which could take root inside the app (which are very valid concerns), and has updates key features at the right time — most recently adding location (nearby secrets) and the ability to share secrets to the web and, thereby, spread information to an even wider audience. Most recently, it’s been reported that Secret closed a larger round of funding. Read more of this post
Bamboo Innovator 