McDonald’s to open on Zhangjiajie mountaintop; Zhangjiajie received 35.9 million visitors from home and abroad and had a tourism revenue of 20.87 billion yuan last year.

McDonald’s to open on Zhangjiajie mountaintop   2013-03-01 15:32:17

CHANGSHA, March 1 (Xinhua) — American fast-food giant McDonald’s is expected to open an outlet on the top of the Tianmen Mountain of Zhangjiajie scenic spot in central China’s Hunan Province before May 1. McDonald’s has signed a 20-year rental contract with the owner of the Tianzi fast-food restaurant located atop the 1,518-meter-high peak, an official with the scenic spot’s infrastructure construction headquarters said on Friday. McDonald’s will invest 20 million yuan (3.2 million U.S. dollars) in renovating the outlet, a staff member of the retailer’s public relations department added, while confirming the targeted timeline for opening.

Zhangjiajie, classified by UNESCO as a World Geopark and also a World Heritage Site, was formally warned by the organization in January for inadequately disseminating knowledge of earth sciences to the public. It has also been criticized for over-commercializing in the past decade. A total of 124 hotels and 1,791 residents on the mountain have been relocated in the government’s renovation campaign. Zhangjiajie received 35.9 million visitors from home and abroad and had a tourism revenue of 20.87 billion yuan last year.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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