Baby-shaped pears freak out shoppers at Beijing supermarket; “It’s obvious that the pears were grown in a mold to control their shape.”

Baby-shaped pears freak out shoppers at Beijing supermarket

Staff Reporter

2013-03-19

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Baby-shaped pears: marketing ploy or mythical fruit? (Internet Photo)

A photo posted on China’s Twitter-like Sina Weibo shows a box of pears for sale at a supermarket where the fruits resemble a human baby, with face and all, reports the Chinese-language Beijing Morning News.

Netizens said they thought the pears looked creepy and felt as though the “babies” could open their eyes at any time.

“I saw scary pears today at Sam’s Club (supermarket). I felt they were interesting, so I took a photo of them and uploaded it on Sina Weibo. A box cost 20 yuan (US$3),” said a netizen surnamed Wang.

A reporter who followed up on the claims did not find the fruits in the supermarket. A staff member from the supermarket said the pears were sold out and were unsure when another batch would arrive.

Some netizens said the pears look like ginseng fruits, a mythical fruit from the classic Chinese novel Journey to West. The fruit in the novel is said to be in the shape of a young human and takes 10,000 years to become ripe. According to legend, people who take a bite of the fruit would live an additional 47,000 years.

The reporter also found many online shops selling saplings of the creepy-fruited pear tree, with one shop allegedly selling 2,000 saplings within three months. Some customers said, however, that the saplings are hard to grow and the pears they produce are just normal pears without a baby’s face.

“It’s obvious that the pears were grown in a mold to control their shape. They have the same nutrition as other normal pears,” said an agriculture expert, who added that he considers them to be no more than a marketing ploy and hopes other farmers will not follow suit.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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