KidZania, the world’s fastest growing “edutainment” brand from Mexico, on Friday inaugurated its largest indoor site in the world in Bangkok

KidZania opening largest indoor site

Published: 22 Mar 2013 at 17.13


KidZania, the world’s fastest growing “edutainment” brand from Mexico, on Friday inaugurated its largest indoor site in the world in Bangkok.

Developed at a cost of 810 million baht, the attraction will officially open to the public on Martch 29.

The 10,000-square-metre park for children between four and 14 years old, located on the fifth floor of Siam Paragon, offers role play for real-world professions among its attractions.

Xavier Lopez Ancona, KidZania’s global CEO and founder, said he expected the company’s 12th location in the world to become a new landmark attraction for Bangkok, increasing the capital’s appeal as a regional destination with a sophisticated family entertainment and educational product.

In order to make the experiences as real as possible, the company partners with real-world organisations in setting up establishments in KidZania and creating experiences for youngsters based on reality rather than fantasy, said Mr Lopez.

The site aims to offer a learn-and-play experience to help children develop essential life skills such as independent decision-making, teamwork and money management.

“We received a lot of interest from companies wishing to partner with KidZania in setting up establishments inside KidZania that replicate their real-world operations,” said Scott Schubert, CEO of KidZania Bangkok.

“As a result, we increased our total investment in KidZania Bangkok from 760 to 810 million baht which currently has 65 establishments.”

According to Mr Schubert, KidZania Bangkok can accommodate nearly 4,000 children a day. The company expects about one million visitors in its first year of operation.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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