Wall Street worries about PayPal’s real-world expansion as it launched a push in 2011 to become a payment option in brick-and-mortar stores. The move increases PayPal’s potential market by a factor of at least 10

Published: Tuesday March 26, 2013 MYT 8:09:00 AM

Wall Street worries about PayPal’s real-world expansion

SAN FRANCISCO: Wall Street is having second thoughts about following PayPal from its online roots into the physical world.

PayPal, a leader online, launched a push in 2011 to become a payment option in brick-and-mortar stores. The move increases PayPal’s potential market by a factor of at least 10, and has been a big driver of the shares of owner eBay Inc, which surged 68 percent in 2012.

But ahead of an investor day meeting at eBay‘s Silicon Valley headquarters on Thursday, some investors and analysts are beginning to worry that the initiative will sacrifice profit margins for growth.

“Profitability of on-site payment will be dramatically lower than it is online,” said Bill Smead of Smead Capital Management, an eBay shareholder who has been bullish on the company for several years. Smead’s Seattle-based firm has trimmed its eBay position twice in the past year.

“If it’s going to be a lot less profitable, PayPal may not expand there as much as previously thought,” he added. “I would look for eBay to address this at the investor day.”

An eBay spokesman declined to comment.

For the year, eBay’s stock is up 0.6 percent, lagging behind the Nasdaq Composite Index’s gain of 7.2 percent this year. Concern about lower profitability at PayPal has weighed on eBay’s stock.

“Margin expansion may take a back seat to growth,” Colin Sebastian, an analyst at R.W. Baird, wrote in a note previewing eBay’s investor day.

BEWARE THE DIGITAL WALLET FEE

This year, eBay has been trying to control Wall Street’s expectations for PayPal profitability. On January 16, the company said PayPal’s 2013 margin would be 24 percent, down from a previous forecast of 25 percent to 26 percent.

In a February 1 regulatory filing, eBay mentioned a new fee thatMasterCard Inc plans to impose on “digital wallet” operators like PayPal, starting in June, and warned that such changes could increase PayPal’s costs and reduce profit margins.

“Any time you take a successful business and move it to other arenas, there’s great opportunity and risk,” said Richard Sichel, chief investment officer of Philadelphia Trust Co. “There’s lots of competition out there, and it’s too early to know what PayPal margins will settle down to be.”

If other payment networks follow MasterCard and impose a digital wallet fee on PayPal, that could shave 2 cents a share off eBay’s earnings each year, Sanjay Sakhrani, an analyst at Keefe, Bruyette & Woods, estimated recently.

Even without pressure from MasterCard and Visa, PayPal’s Point-of-Sale, or POS, business as it is known, will be less profitable than its online business, according to analysts.

PayPal has signed up several large retailers, including Home Depot, Toys ‘R’ Us and JC Penney, to accept PayPal in their stores. However, PayPal is taking a smaller cut of sales to persuade these retailers to test the service.

PayPal’s POS business is only 30 percent as profitable as its online business, Brian Nowak, an analyst at Nomura, estimated in a note previewing eBay’s investor day.

The bigger and potentially more expensive challenge will be to persuade consumers to drop their credit and debit cards in favor of PayPal when they shop in stores, Sebastian, Nowak and others say.

Nowak expects PayPal to develop a rewards program to give users some incentives, similar to the ones offered by big credit card companies likeCapital One Financial, American Express and Discover Financial Services.

However, if PayPal offered something like that, its profit margin on offline transactions would go negative, Nowak estimated.

On Thursday, during eBay’s investor day, Nowak said he will be looking for the company to explain how PayPal can fund a rewards program and still turn a profit processing in-store payments.

Merchants could share in the cost of a PayPal rewards program, but this has its limits, Nowak said.

One of the reasons merchants are trying PayPal in the first place is that it is cheaper than what is currently offered by existing payment networks like Visa Inc and MasterCard, the analyst noted.

PayPal has not disclosed what it is charging brick-and-mortar retailers, but Nowak estimates that the company takes a cut of about 1.5 percent, compared with about 2 percent to 2.2 percent charged by Visa and MasterCard. – Reuters

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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