Shaping Innovation Processes Through Humor
July 10, 2013 Leave a comment
Shaping Innovation Processes Through Humor
Marcel Bogers University of Southern Denmark
Trine Heinemann University of Helsinki
June 18, 2013
Proceedings of the Participatory Innovation Conference; June 18-20, 2013; Lahti, Finland; pp. 325-329
Abstract:
In this paper we present a case study of how humor is employed at the micro-level of collaborative innovation processes. Based on data from workshops in which participants work together to construct new business models for a particular company, we employ the method of Conversation Analysis to find that humor (laughter) may be an important condition for the acceptance of proposals at the interactional micro-level of innovation processes. A particular finding is that company-internal representatives’ use of humor differs from company-external participants in terms of their orientation to having different rights and responsibilities in the innovation process.
