How Wal-Mart Became the World’s Biggest Retailer
July 6, 2013 Leave a comment
How Wal-Mart Became the World’s Biggest Retailer
By Alex Planes
July 2, 2013 | Comments (1)
On this day in economic and business history…
The first Wal-Mart (NYSE: WMT ) opened its doors in Rogers, Arkansas on July 2, 1962. At this point in his life, Wal-Mart founder Sam Walton had already racked up over two decades of experience as a retailer. He got his start in the industry as a management traineein one of J.C. Penney‘s (NYSE: JCP ) Iowa stores in 1940. Penney’s focus on maximizing the value of a customer’s visit goes a long way toward explaining Walton’s lifelong obsession with making his own store experiences better through research and observation. Five years later, Walton purchased his first store, a Ben Franklin five-and-dime in Newport, Arkansas with a $20,000 from his father-in-law. Walton took the unprofitable Ben Franklin and turned it into that company’s biggest success in Arkansas, learning along the way that lower prices and proper in-store marketing techniques can make a world of difference in the brutally competitive retail industry. Read more of this post