The secretive families behind some of Australia’s best known brands
PUBLISHED: 2 HOURS 45 MINUTES AGO | UPDATE: 0 HOUR 0 MINUTES AGO
Despite choosing to run their $2.3 billion plumbing business as a listed company, the Wilson family are never photographed and rarely interviewed.
ANDREW HEATHCOTE
Would you recognise a member of one of the country’s richest families if you walked past them in the street? Probably not. That’s because they are a highly private group who work hard at staying that way. Self-made billionaires like Clive Palmer and Gerry Harvey may speak freely and develop prominent public profiles, but for wealthy families, ownership can be split across dozens of people, each with their own expectations and egos. Tensions mount quickly when one relation is seen to be speaking on behalf of another. Unwritten rules dictate that people from rich families keep their mouths shut. But many of the richest people you have never heard of are responsible for well-known brands. Here are some of them:
CAROMA TOILETS
Toilet makers the Anderson family have almost no public profile. They are major shareholders in GWA, a listed supplier of household fixtures and fittings. Among the brands in the GWA stable is Caroma, distributors of bathroom necessities including baths, basins and toilets.

Anderson family net wealth: $335 million.
REECE PLUMBING
Despite choosing to run their Reece plumbing business as a listed company, leading members of the Wilson family are never photographed and rarely interviewed. Peter Wilson is Reece’s chief executive and son of company chairman, Alan Wilson. Alan’s brothers Bruce and John are also directors. Reece is a $2.3 billion company. The family’s fondness for secrecy has attracted criticism from corporate governance experts but investors in Reece rarely complain – under the Wilsons’ leadership, Reece shares have risen 23 per cent over the past 12 months.
Wilson family net wealth: $1.83 billion. Read more of this post
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