Gazelle Killed Its Electronics Trade-In Partnership With Walmart Last Year, And Now It’s Growing Like Crazy
July 16, 2013 Leave a comment
Gazelle Killed Its Partnership With Walmart Last Year, And Now It’s Growing Like Crazy
MEGAN ROSE DICKEY JUL. 14, 2013, 10:22 AM 4,578 2
Gazelle is one of the preeminent players in the electronics trade-in space.
It became that way in part because it walked away from a partnership with Walmart — the exact opposite tactic that most companies adopt. Gazelle lets consumers send in their old iPads, iPhones, laptops, and other electronics for cash. Since launching in 2008, Gazelle has paid out $100 million to 600,000 consumers When Gazelle was thinking about how to grow the business, the biggest challenge was awareness among consumers that there is an easy way to trade in devices and getarket value for them. “In the early days, one of the theories was if we could partner with retailers, OEMs, carriers, and operators, that would be a match made in heaven,” Gazelle CEO Israel Ganot tells Business Insider. Consumers typically trade in their gadgets when they upgrade to a new one. Retailers are in the business of selling things, and Gazelle is in the business of buying them back, so that theory definitely made sense. Read more of this post