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Chinese mobile chat app WeChat’s first operator deal Weixin Woka SIM card attracts 700,000 customers within 24 hours

Chinese mobile chat app WeChat’s first operator deal attracts 700,000 customers within 24 hours

By Kaylene Hong, 3 hours ago, 05:33am

China Unicom’s joint SIM card collaboration with Chinese Internet giant Tencent, which includes an independent data package for its messaging service WeChat (known as Weixin in China), has received overwhelming response on the first day that pre-orders were opened to the public. A Techweb report notes that more than 700,000 users have already placed their orders for the SIM card, called Weixin Woka, by local time 10pm on August 5. The company started accepting pre-orders at midnight.It is interesting to note that these 700,000 users only belong to one province in China, as the SIM card will be rolled out exclusively in Guangdong Province for the time being. So that means out of its population of approximately 105 million, 700,000 people within the province have expressed interest in purchasing the Weixin Woka.

The SIM card will go on sale officially on August 8 with three different packages — inclusive of talktime and messages — ranging from RMB66 ($11) to RMB126 ($21). According to the order page, users need to pay RMB10 ($1.60) for 300MB worth of data, and when they sign up in the promotional period (apparently for the first 10 days), they will receive 200MB worth of additional data for free every month for 12 months — making a total of 500MB.

The long-awaited update to Weixin was also rolled out yesterday, which likely contributed to a surge in demand for the SIM card. The latest version of Weixin incorporates payment services, a game center and a sticker store.

Soon after plans were revealed for China Unicom’s SIM card, China Telecom was also reported to soon roll out a plan that includes 2GB worth of data specifically for Weixin and Twitter-like microblogging platform Sina Weibo.

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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