Google Glass likely to be priced at US$299: researcher; The device’s display component supplied by Taiwan-based Himax Display will cost between US$30 and US$35 and will account for the biggest share of the total cost in the near term

Google Glass likely to be priced at US$299: researcher



Google’s eyeglass-shaped mobile computing device will likely be priced at an affordable level when it officially goes on sale, a local researcher at the Taipei-based Topology Research Institute said on Wednesday. The Google Glass is expected to carry an initial price tag to consumers of US$299, Topology researcher Jason Tsai told reporters on the sidelines of a local seminar on wearable devices. The device’s display component, which will probably be supplied by Taiwan-based Himax Display, will cost between US$30 and US$35 and will account for the biggest share of the total cost in the near term, he said. Google announced on July 22 that it had agreed to buy a 6.3% stake in Himax Display, which produces liquid crystal on silicon chips and modules used in devices such as the Google Glass, head-up displays and handheld projectors.“We believe wearable devices will face the first wave of growth in the coming one to three years due to their innovative features, and will then experience a rapid growth in the next phase when the market becomes more mature,” Tsai said.

According to Topology’s projections, the global output value of wearable devices will grow from US$1.2 billion in 2011 to US$18.3 billion in 2018.

Research firm IHS forecast that shipments of smart glasses might increase by 150% to 124,000 units this year, driven mostly by sales to developers. The global market for smart glasses could amount to almost 10 million units from 2012 to 2016.

In April last year, Google announced a trial project for Google Glass, a cross between a mobile computer and eyeglasses that can record video, access emails and messages, as well as surf the internet.

The eyeglass-shaped device is equipped with a camera capable of taking 5-megapixel pictures or recording 720p video, as well as a 12-gigabyte usable memory and Wi-Fi connectivity, according to Google.

The company began shipping the device in April this year to developers who registered as early backers and paid the US$1,500 price tag, aiming to spur innovations in applications that should take Google Glass from early adopters to the mass market.

The consumer version of Google Glass is expected to go on sale as early as the end of this year, according to local media reports.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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