The Many Internet-Video Options for TVs

Updated August 13, 2013, 9:01 p.m. ET

The Many Internet-Video Options for TVs

Guide to Watching Online Video on a Big Screen


Even if you are not a cord-cutter, you most likely want to watch internet video on your TV. But there are so many options for doing it that it can be very confusing for those who are not tech-savvy. Walt Mossberg is here to help. (Photo: Panasonic)

Watching TV shows, movies and other video via the Internet on your big-screen television has become all the rage. But the proliferation of devices and methods for doing so has made the whole thing mighty confusing. Should you buy a “smart TV” to watch, say, Netflix NFLX +1.01% ? Or should you make an older TV “smart” by attaching a box that includes Netflix? Or should you buy an adapter and just beam Netflix wirelessly from your smartphone or tablet? And then, should you stream a movie or download it? Do you have to pay to get TV shows and movies from the Internet, or can you get them for free?There’s no one right answer for everyone, or every situation. To help sort out the choices, here’s a primer for watching Internet video on a TV, legally. This isn’t a review of any one product and it’s aimed at average, non-techie consumers. Techies reading this won’t find some of the more obscure products and methods. I’ve also chosen to omit the oldest, but most complex, method—hooking up a PC to a TV using cables. That’s so 2008.

Streaming vs. Beaming vs. Downloading

First, let’s sort out some confusing terms. Downloading, the method used by Apple‘sAAPL +4.75% iTunes, usually means you are buying or renting a show or movie individually and typically storing it on your device. Streaming, used by services like YouTube or Netflix, generally means you aren’t buying a program or film, but are watching it as it flows from the company’s servers. Beaming simply means you’re streaming the video from a smartphone, tablet or PC to the TV, usually via an adapter device plugged into the TV.

But when watching Internet video on a TV, it isn’t that simple. If you’re using iTunes on an Apple TV, you’re downloading the movie or show to your Apple cloud-based storage, not to the device itself. And after a short amount of downloading, the device allows you to start watching, which is essentially the same as streaming.

Another example: Beaming a show to your TV from Netflix on an iPad via an Apple TV means you are wirelessly sending it from the iPad to the Apple TV, which projects it on the television screen. But beaming the same show from the same iPad via theGoogle GOOG -0.48% Chromecast actually triggers a streaming session directly from the cloud to the Chromecast, which projects it on the big screen.

To you, the viewer, the experience on the TV screen is pretty much the same. So don’t be put off by the terminology.

What’s Free and What’s Not

Some services, like YouTube, are free. YouTube is on most of the popular smart TVs and add-on boxes, with the notable exception of the Roku line. Others, like Netflix and Hulu Plus (not to be confused with the free Hulu website) charge a monthly fee for watching as much as you like. These two leaders charge $8 a month. Netflix is commercial-free. Hulu Plus has ads.

Some services, like HBO Go or WatchESPN are technically free, but can only be viewed if you are a paying customer of a participating cable service, which is much costlier than something like Netflix.

Apple’s iTunes, as noted, charges for shows and movies individually. Amazon‘sAMZN -0.92% Instant Video offers many free streaming shows and movies to members of its $79-a-year Prime service but also sells shows and movies individually.

Smart TVs

Leading television makers, such as Samsung005930.SE +0.39% Sony6758.TO +0.31% and LG066570.SE -0.26% offer high-end models that include apps like Netflix and other Internet-video sources built in.


Smart TVs: Sets, such as this Samsung one, have video apps like Netflix built in.

Pros: You don’t need an add-on device and you don’t need to change inputs on your TV to watch Internet video. LG offers Google TV, which includes lots of Android apps.

Cons: They cost more than add-on boxes, often have confusing interfaces and tend to be updated less often.

Game Consoles

Many people don’t know that Microsoft‘sMSFT -1.26% Xbox 360 and Sony’s PlayStation also have many entertainment offerings for users who belong to their online gaming networks.

Xbox 360: The Microsoft game console has many entertainment options.

Pros: Lots of homes already have them for gaming.

Cons: They are larger than add-on boxes and with Xbox, you have to pay $60 a year for the gaming network in addition to fees the Internet-entertainment services charge.


Best known for pioneering digital recording of standard TV shows, TiVoTIVO +0.36% is mainly a cable box that’s a premium alternative to the boxes provided by cable providers. But many users don’t know it also offers Internet TV services like Netflix, YouTube, Amazon and Hulu Plus.

TiVo: Many users don’t realize TiVo offers Internet TV services such as Netflix, YouTube, Amazon and Hulu Plus.

Pros: It has a slick interface and combines a cable box and Internet TV, so you don’t have to change TV inputs.

Cons: It costs more than an add-on box, charges a $15 monthly fee, has only a handful of Internet video services and can require tricky setup.

Apple TV

This $99 hockey-puck-sized gadget is the most popular pure Internet video add-on box.x

Apple TV: It’s the only option with iTunes and the company’s cloud services.

Pros: It is the only contender with iTunes, integrates with Apple’s photo and music cloud services, features all three methods of getting Internet video on your TV—downloading, streaming and beaming from Apple devices.

Cons: It has a limited selection of Internet services, beams to TVs only from Apple devices and lacks Amazon.


Similar in size to Apple TV, it offers many more Internet sources.

Roku: It comes in four models and has 750 Internet services.

Pros: It has 750 Internet services, comes in four models starting at $50, and the top model, at $100, has a headphone jack in the remote.

Cons: It lacks YouTube, and can’t yet beam video from a mobile device.


This new Google offering is a tiny fob, the size of a USB flash drive, that plugs into the back of a TV.

Pros: The fob is small and costs only $35. It works with Android, Apple devices and Windows PCs.

Cons: It only gets beamed content from other devices and has no built-in services. It only works with four services on Android, two on iPhones and iPads, and the Chrome browser on PCs. There’s no remote so you must have a mobile device to use it.

WD TV Play

A bit larger than Apple TV and Roku, this $70 device from Western DigitalWDC +0.35% is much less well known, but similar.

WD TV Play: This less well known add-on box is similar to Apple TV and Roku.

Pros: It has dedicated buttons for Netflix, Hulu Plus and Vudu on the remote.

Cons: It has a limited selection of services and no Amazon.

Bottom Line

With all these choices, there’s no excuse not to start watching.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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