Comcasted: How Ralph and Brian Roberts Took Over America’s TV, One Deal at a Time

Comcasted: How Ralph and Brian Roberts Took Over America’s TV, One Deal at a Time [Hardcover]

Joseph N. DiStefano (Author)


Publication Date: March 1, 2005

If you’re wondering who or what is next on Comcast’s “to-do” list–stay tuned. Be sure to take this eye-opening, rare look inside an American corporate dynasty that began as a small franchise in Tupelo, Mississippi, and grew to become the nation’s biggest cable TV company and fastest-growing Internet provider. With the tenacious investigative skills and gusto of the seasoned reporter, Joseph N. DiStefano has written a must-read history of this vital industry and its principal player, as well as the unauthorized biography of Comcast’s founder, Ralph Roberts, and his son and successor, Brian. Though rivals like Fox News owner and satellite TV baron Rupert Murdoch continue to nip at its heels, though consumer discontent simmers, Comcast, with allies in small-town city halls and Washington, D.C., as well as powerful companies like Microsoft, continues to exert influence over Hollywood, Madison Avenue, and every TV viewer. We are, indeed, all COMCASTed.Editorial Reviews

From Publishers Weekly

Philadelphia Inquirer business reporter DiStefano strikes a hard-hitting tone in his profile of Comcast cable kings Ralph L. Roberts and son Brian. The nation’s top merchant of TV news, sports, movies and pornography, Comcast has attempted to take over some of America’s largest companies over the last 20 years, and has made some powerful friends along the way. The elder Roberts is a captivating, forceful, self-invented personality, and DiStefano briskly traces his rise, including his marriage to socialite Suzanne Fleisher, which blended her family connections and wealth with his aggressive business ability. The author charts Comcast’s major business forays, like the purchases of stakes in QVC, a merger with AT&T Broadband and the unsuccessful $66 billion bid by Brian Roberts in 2004 to take over Disney. Although DiStefano addresses the media’s criticism of Brian’s debacle (Business Week headlined with “Brian Blew the Big One”), the younger Roberts eventually emerges as an equally capable and even more compelling figure than his father, someone who “relentlessly pushed for a place in the company even as his father tried to warn him off.” DiStefano possesses an unflinching eye for detail, and the book offers many sharp, colorful anecdotes centered on such financial heavyweights as Bill Gates, Rupert Murdoch and Barry Diller. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

JOSEPH N. DISTEFANO is an award-winning business reporter for the Philadelphia Inquirer. He lives in Wilmington, Delaware.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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