Taobao’s Online Education Market Launched; Teachers, education organizations or agencies, or third-party online education services can set up Taobao stores to sell live broadcasts, recorded videos, offline courses or events

Taobao’s Online Education Market Launched

By Tracey Xiang on August 19, 2013

Taobao Classmates (not official translation) , an online course market, was launched recently. Teachers, education organizations or agencies, or third-party online education services can set up Taobao stores to sell live broadcasts, recorded videos, offline courses or events, or courses on third-party sites (including Tmall) — in short,  anyone is allowed to set up a store selling online educational content or related physical goods such as offline event tickets. Just the same with buying physical goods on Taobao, consumers need to log into Taobao and pay with Alipay — not a problem to the majority of Chinese. There is, of course, no delivery fee unless a store charges you for delivering physical tickets and the like. Some well-known online education services have joined in offering courses ranging from language learning to makeup. Actually a large number of online course or service providers already set up Taobao stores to sell their offerings. What more Taobao Classmates can provide is having consumers watch video courses without leaving Taobao. On its introduction page, Taobao Classmates estimates the unique visits will reach 500 thousand by the end of September. Dao Zhengone, director of the Alibaba Local Life BU which build the marketplace, estimated that transactions on the platform could possibly reach one billion yuan in a year.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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