SK’s Cymera app has topped the 30 million mark in downloads; Cymera is a free application that helps anyone to take a photo like a professional photographer

2013-08-19 16:30

Cymera tops 30 mil. in downloads

By Kim Yoo-chul
Cymera, a free application offered by SK Communications, has topped the 30 million mark in downloads, the company said Monday.
The content affiliate of SK Group said that downloads have been rising fast on the back of growing popularity both in developing and advanced countries.
It took only 16 months to break the milestone. The app was launched in March 2012. It passed the 10 million mark in December and the 20 million mark in May.“Cymera is getting stronger in terms of client base. The app’s specified features are appealing to consumers,” spokeswoman Lee Mi-na was quoted as saying in the statement.
Daily downloads hover around over 150,000 thanks to good reviews about the application from Google Play and outlets.
Cymera is a free application that helps anyone to take a photo like a professional photographer and it also provides various decorating effects and filters through face recognition so users can make their own unique photo.
Users can easily share photos with various social networking sites such as Cyworld, Facebook and Twitter. The application also runs on iOS.
“Since Cymera was picked up by Google Play as one of the most recommended applications, we have seen over 10,000 daily downloads in the United States alone. Currently, Cymera has secured three million users,” said the statement.
Some of its advanced features such as the so-called “smart gallery” have also attracted consumers in South America. So far, over 1.6 million in some 220 countries use the application on a daily basis.
“About 70 percent of them are foreign users. While we are only supporting seven languages including Chinese, German and Spanish, SK Communications will add Portuguese and we are going to collaborate with leading cosmetics brands to sharpen the application’s key features,” said the statement.
Key factors behind the popularity of Cymera include its face recognition technology that allows users to decorate merit faces on the photos. Cymera seeks to increase its users to 50 million by the end of this year.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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