Hello Kitty jet flies into Los Angeles

Hello Kitty jet flies into Los Angeles


EVA air plane decorated with “Hello Kitty”

11 hours ago

The most famous cat in the world will be making its maiden voyage into the US this month, when Taiwanese airline Eva Air sends its first Hello Kitty-emblazoned jet into Los Angeles. After accompanying passengers on Asian routes to Japan, Hong Kong, South Korea, China and Guam for years, the cartoon kitten that has become fetishized for generations the world over will make her first North American journey later this month on a B777-300, reports Business Traveller Asia-Pacific. The service is also likewise to enter Europe in the future.Three times a week, passengers traveling between Taipei and Los Angeles will fly on a Hello Kitty jumbo jet, where everything — and we mean everything — is emblazoned with the remarkably simple but iconic image: a bow-tied, three-whiskered, mouth-less white cat.

If the American Hello Kitty experience is anything like the program in Asia, it’s not for the faint of heart or cute-averse, as the journey starts at the check-in counter where passengers are given baggage tags and boarding passes stamped in her image.

Planes are similarly kitted out with Hello Kitty-themed seats, soap and toilet paper. Should you suddenly feel nauseous or OD on the cutesy motif, you’ll be looking straight into the bottom of a Hello Kitty sick bag. Need something to cut the nausea? Tuck into your bag of Hello Kitty mixed nuts or rice cakes or take a sip of water from your Hello Kitty cup.

In other words, dog lovers beware.

Currently Eva Air flies five Hello Kitty-themed A330 aircraft including Magic, Apples, Music, Around the World and Speed Puff within Asia. The flights into LA start September 18.

In other cartoon aviation collaborations, meanwhile, Disney teamed up with American Airlines last month for a cameo in the 3D animated film “Planes.”

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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