The next version of Google’s Android operating system will be named KitKat

Sep 3, 2013

KitKat, Google’s Purely Promotional OS Flavor

By Greg Bensinger


GoogleGOOG +1.59% raised eyebrows Tuesday when it announced that the next version of its Android operating system will be named KitKat, after the trademarked NestleNESN.VX -0.73% candy bar. Sundar Pichai, Google’s head of Android, said in a blog post on Google+ that he was surprised to return from a trip to Asia only to find a giant statue of an Android-looking KitKat bar on the lawn. That Google named the latest version of its mobile OS after a sweet treat isn’t a surprise. Previous versions of Android software have been named after ice cream sandwiches, gingerbread and jelly beans. Naming it after a well-known brand, though, is a first. (We hardly knew ye, Android Key Lime Pie.) Is there more to this alliance? Will Nestle and Google somehow profit with money changing hands? Nope, says a Google spokesman. The KitKat promotion is just that — a promotion. Neither Google nor Nestle gets paid or pay as part of the accord. Still, KitKat packages will be graced with the familiar Android robot logo, and the two companies announced a sweepstakes for a limited number of robot-shaped KitKat candy bars, free Google Play app store credits and Nexus 7 tablets. But there will be plenty of marketing prowess on display. A verified Twitter account for KitKat, replete with the confectionery Android robot, retweeted praise for what many called Nestle’s marketing “win” and kept up with its own tweets. Google is only now getting to letter K in its march down the alphabet of OS names. What will future letters hold? Oreo? Whatchamacallit? Will OS names, like professional sports arenas, go to the highest bidder? Google isn’t saying.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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