Facebook Unveils Tools for Showing Posts About TV News

Facebook Unveils Tools for Showing Posts About TV News

Facebook Inc. (FB) is rolling out new tools that integrate posts from the world’s most popular social network with television broadcasts, stepping up competition with rival Web companies. News organizations such as CNN and NBC’s Today Show will be able to display real-time comments from Facebook users and companies that have designated their posts as public, the company said today. The features will also offer aggregated information on what’s generally being discussed on the social network based on gender, age and location.Facebook is looking to extend its reach into media as it battles the growing popularity of services such as Twitter Inc., which already is a popular way for TV viewers to share comments during broadcasts. Twitter’s users can increase TV ratings by posting their thoughts while a show is on air, researcher Nielsen found in a study last month.

“We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news,” Justin Osofsky, Facebook’s vice president of media partnerships and online operations, said in a blog post.

The partnerships included in the rollout include Buzzfeed, NBC and Slate.

Hashtags, Photos

Facebook has been debuting more products, including some made popular on Twitter, to highlight what people are saying or posting. Earlier this year, the company announced hashtags to make it easier to find content on the site. The Menlo Park, California-based company also introduced a service that makes it simpler to embed photos from Instagram across the Web.

Separately, Yahoo! Inc. announced a new video-based mobile application that will make it simpler for consumers to find content from the Web portal. The Yahoo Screen application, designed for Apple Inc.’s iPhone, iPad and iPod touch devices, lets users easily access Yahoo’s channels. The company has landed partnerships with Viacom Inc. (VIAB) for clips from Comedy Central’s shows, along with content from Saturday Night Live.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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