Japanese Human-Resources Firm Recruit Looks to Buy Freelancer.com; Site Says It Has Generated $1.25 Billion of Work for Users Since 2009

September 10, 2013, 1:53 a.m. ET

Japanese Human-Resources Firm Recruit Looks to Buy Freelancer.com

Site Says It Has Generated $1.25 Billion of Work for Users Since 2009

DANA MATTIOLI And GILLIAN TAN

Recruit Co. Ltd, a Japanese human-resources firm and jobs-site operator, is in talks to acquire Australia’s Freelancer.com for US$400 million, people familiar with the matter said. Closely held Recruit is betting that more companies will outsource work to cut costs at a time of uncertain global economic recovery. The Japanese company has made acquisitions in India and the U.S. over the past year.Sydney-based Freelancer.com, which counts more than eight million users more than 230 countries and regions, matches employers with workers for freelance jobs. It says it has generated US$1.25 billion of work for users since it was founded in 2009, and is increasingly used by small businesses seeking to keep labor costs low.

Australia’s economy is decelerating and unemployment is expected to rise, despite repeated central bank interest-rate cuts meant to encourage companies to invest and consumers to spend. The amount Australian companies plan to invest in their businesses during the current fiscal year, ending next June, is about 11% less than the amount they had planned to invest during the fiscal year that ended this past June, government data show.

The downturn is boosting the market for freelance work as companies look to cut permanent staff. Shares in Australia’s Seek Ltd., SEK.AU -2.91% which advertises part-time and full-time jobs, are up 71% since the start of January, beating the 20% gain of the broader S&P/ASX 200.

Japanese companies have continued to scour the globe for acquisitions to fuel growth outside their stagnant home market—though deal-making has slowed, largely due to a weaker yen that has made overseas purchases more expensive. According to Dealogic, outbound mergers and acquisitions activity by Japanese companies so far this year is down 48% from the year-earlier period, at $30.6 billion.

Recruit a year ago acquired Indeed, which has a presence in 50 countries and pitches itself as the most-visited job site in the world, and last month purchased Indian executive-search firm NuGrid Consulting Private Ltd.

The Japanese company previously flagged interest in an initial public offering to fund global growth. The people said that remains an option.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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