The Explosion In Mobile-Centric Audiences And What It Means For The Tech And Media Industries

The Explosion In Mobile-Centric Audiences And What It Means For The Tech And Media Industries

TONY DANOVA SEP. 19, 2013, 3:00 PM 490


By year-end 2013 there will be some 2 billion active smartphones and tablets in the world, and they will outnumber PCs by a significant margin. The proliferation of these gadgets is happening right under our noses, but many analysts still underestimate mobile device diffusion, and the flow-through effect on usage. Smartphones and tablets take desktop functionality and put it in a more appealing package, which is why they’ve already attracted one-fifth of total media consumption time.  A recent report from BI Intelligence, Business Insider’s subscription research service, digs into the latest mobile usage trends, explain why there’s still plenty of runway left for mobile industry growth, and identifies the businesses that stand to gain the most. In the course of 2013, tablet shipments have grown 83% while PC shipments dropped 13%. Mobile was the only media type to grow in total U.S. consumer minutes spent per day from 2010 to 2012. Data from the first quarter of 2013 from Flurry shows that a significant majority of consumer time spent on mobile apps was dedicated to video, gaming, and social networking. What’s more, users spent an average of 93 minutes a day on the top mobile activities in the first quarter of this year, compared to 77 minutes in the same quarter a year ago. That’s a 20% increase in mobile app usage in just 12 months. That’s an impressive gain considering how far along we are in the smartphone and tablet revolution, with major markets already past 50% penetrated. It suggests that there’s still significant roadway for mobile usage growth. Gaming remains the top activity: The average consumer spends 40 minutes of their day playing a game on an app. Looking again at time spent in various mobile app categories, social networking was second to games, occupying an average 30 minutes of time per day, per user. Meanwhile entertainment, which is dominated by video-watching, averaged about 10 minutes. Top Internet properties are seeing double-digit gains in their audience size thanks to mobile-only users of their mobile websites and apps. Mobile-only users are 40% of Pinterest’s user base.  We also discuss how tech companies, social networks, and app developers are shifting business models to accommodate their growing mobile-centric user bases.  This report is an update to our popular January 2013 report on mobile usage, which also discussed the rise of mobile video and TV, mobile-social synergies, the mobile takeover of existing popular media categories, and the death of one-stop-shop Internet giants.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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